With design moving as quickly as it does, it is always an exciting process to look forward into the year ahead of us to predict emerging design trends. Design is a reflection of consumer tastes and needs at any given time, evolving to meet us where we are at and take us where we are going. So what do the design trends of 2018 say about this moment in time?
The design team at Coastal Creative anticipates that this year will be dominated by themes of a contrast, which turns out to be a pretty potent metaphor for the times we live in. The aesthetics of contrast blend elements of different mediums to create striking visual distinctions. You can expect to see plenty of photographs overlaid with vectors, web pages split into juxtaposing columns, and flat illustrations come to life with subtle movements.
The motif of contrast extends beyond design and into the state of technology and society today, where the distinction between the real and digital worlds seems to grow blurrier with each passing year. With augmented reality and facial recognition software becoming increasingly prevalent on the mass market, many say the next age of digitalization is at our doorsteps. Digital design in 2018 replicates and plays with this blending of worlds through the aesthetics of contrast.
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